Case studies
Bigger builds, looked back on. Where the tune-ups are short and specific, these are full projects with real stakes — what worked, what mattered, and why it's relevant if you run a local business.
A website that is not allowed to accidentally lie
Looking back at the Bottom Pub Co-op build: enforcing legal discipline in the code, not just in the copy, for a community proposal.
Keeping a regulated health brand and a personal brand from bleeding into each other
A shared design system for a health practice under strict advertising rules and an unrestricted personal brand, plus a self-serve ops hub.