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Case studies

Bigger builds, looked back on. Where the tune-ups are short and specific, these are full projects with real stakes — what worked, what mattered, and why it's relevant if you run a local business.

Community platform

A website that is not allowed to accidentally lie

Looking back at the Bottom Pub Co-op build: enforcing legal discipline in the code, not just in the copy, for a community proposal.

Multi-site build

Keeping a regulated health brand and a personal brand from bleeding into each other

A shared design system for a health practice under strict advertising rules and an unrestricted personal brand, plus a self-serve ops hub.