Tune-up: a local tradie nobody could contact

A composite example, drawn from patterns I see often across local trade businesses — not a write-up of one specific business.

Plenty of word-of-mouth, a real reputation, and a website that quietly dropped enquiries.

What’s working

A clear list of services and a genuine local story.

What’s probably costing enquiries

The phone number looked fine on a desktop and did nothing on a phone, which is where the customers were. The contact form sent nothing back, so a customer never knew it arrived.

What you can fix yourself

Make the phone number tap-to-call on mobile. Test it from your own phone.

What to ask your provider for

Set the contact form to send a confirmation, so the customer knows it arrived and you know to reply.

What I’d build on first

Name the service area plainly, so someone two towns over knows straight away whether they are covered. Three small fixes, no redesign. That is the whole idea.